California's health insurance exchange was the Rookie of theYear in 2013 among the states that created exchanges under thePatient Protection and Affordable Care Act. More than 1.1 millionCalifornians signed up with a health plan through CoveredCalifornia in the first open enrollment period. The exchange hitone out of the park, yet it's the rookie mistakes that bother itsleader.

The executive director with California's health insuranceexchange promised that problems encountered by the 1.1 millionresidents who signed up for coverage last year would be fixed whenre-enrollment opened Nov. 15.

Peter Lee unveiled in Sacramento in October several initiativesand planned improvements in response to criticism from last year.Lee assured reporters and consumer advocates that the Californiahealth exchange has increased website capacity, added call centerstaff and installed a dedicated line for insurance agents to assistwith applications.

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