It just goes to prove you shouldn't judge anything by price alone.

A report from Morningstar says ETFs, wildly popular because of their perceived low cost over mutual funds — even index funds — might not be as cheap as they appear.

While index funds have attracted considerably more assets than their active cousins, ETFs have made inroads into that index fund flow. According to the report, "ETFs accounted for about half of index fund assets at the end of 2013, up from 5 percent 15 years earlier."

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