Could milk carton appeals be next?
The U.S. Department of Health and Human Services has announced a partnership with 7-Eleven minimarts to promote the health insurance enabled by the Patient Protection and Affordable Care Act. Pitches to customers to sign up for coverage will appear at the bottom of sales receipts, according to The Hill.
The Hill said 7,000 7-Elevens nationwide will participate in the campaign to reach out to convenience store customers to convince them to buy health insurance through the public exchanges.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
