Advisors aren't crazy about social media or the results they see from it. But considering their level of commitment, perhaps that's not all that surprising.
Those are some of the conclusions from a new in-depth study from Howard Schneider, president of independent wealth management research firm Practical Perspectives, whose research found that while advisors believe social media has value, they're not fully committed to plunging in and using it to its greatest advantage — nor are they thrilled with the support they're getting for its use.
The report, titled "Financial Advisors Use of Social Media – Insights and Opportunities 2015," drew on responses to surveys conducted in October and November among full-service and independent brokers, RIAs and financial planners to understand what social media usage is like for the average advisor.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
