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As the most recent benefits enrollment period transitions from reality to second guesser’s playground, benefits managers can begin to sort through advice for improving it next time around. One roadmap for a better experience comes from Minnesota Life/Securian Life, and focuses on calibrating enrollment communications by generation.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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