Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques.

11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it.

12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email).

13. Always carry business cards with you (and give them out!)

14. Smile. Make eye contact. You know, be a friendly person.

15. Get up early. —F. George du Pont; employee benefits specialist, Aflac

16. Send thank you cards.

17. Be honest and transparent. —Daniel LaBroad, president and CEO, Ovation Health & Life Services, Inc.; Dallas

18. Value others' time. Show up early to meetings. Call when you say you will.

19. Always return calls and emails within 24 hours.

20. Don't forget the value of a phone call (versus sending yet another email.)

Read: Best sales and marketing tips: Social media

Instant Insights /

Best sales and marketing tips: Old school

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