Our 100 sales and marketing tips list this year is brokendown into 10 important categories. We've already covered social media and old school tips. This list focuses on newschool sales techniques.

21. Know everything you can about wellness programs — and how to help clientsimplement them (and why they should).

22. Develop a personal brand as a thought leader by writing blogposts and articles, and contribute to topical discussions online todemonstrate how you think strategically about topics in yourindustry. —Kevin Davis, advisor, employee benefits at Lacher &Associates

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