With traditional voluntary benefits becoming almost a standard inclusion in the employee benefits package, non-traditional voluntary benefits are the new trend as the variety of offerings continue to evolve and rise in popularity.

Especially due to the impact of increased health care costs and the Patient Protection and Affordable Care Act, employers are relying more on voluntary benefits to build the robust employee benefits programs that help them recruit and retain employees. Even though they have to pay for most or all of the premium, voluntary benefits are popular with employees because they can customize their benefits package.

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