BlackRock's funds are most favored by registered independent advisors, according to a semi-annual survey by Phoenix Marketing International.
The consultancy bases its ranking on responses from more than 1,000 RIAs, independent broker-dealers, insurance broker-dealers and others.
Some management firms fared well across all channels of distribution. BlackRock was also the top brand with independent broker/dealers and national full-service firms, and in the top three among insurance brokers and regional brokers.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
