Private exchanges are here to stay, but for advisors and their small employer clients, questions still remain about their value. Is the opportunity they offer more myth than reality? Likely, the answer is a bit of both. Let's examine four popular beliefs about private exchanges.
Myth #1: Private exchanges will dominate the market and become the primary method for small employers to provide their employees with access to benefits.
Reality: Despite some reports that make the press, the volume of business flowing through a private exchange is small and is going to stay small in the near-term.
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