The latest Obamacare countdown has begun.

With the Feb. 15 deadline approaching for applying for health insurance through a government exchange, the marketing department at the Department of Health and Human Services is cranking out alerts and warnings 24/7. The president and his administration have been hedging their bets on the final total, first estimating 13 million would sign up for coverage in the 2015 enrollment period, then scaling it back to around 9-10 million.

Now, the administration claims the 10 million mark is within easy reach. So far, about 7.7 million have applied for coverage through, the rest through state exchanges.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.