For years, we’ve discussed millennials as if, at best, they were some sort of novelty. Or, at worst, an annoyance, a temperamental demographic that lived among us as cultural aliens.

But millenials are much more than a niche audience brokers are forced to deal with or employers have to live with. In fact, according to the latest data from the number-crunchers at Pew Research, millenials will hit 75 million strong this year, surpassing the dwindling boomers as this country’s largest age demographic.

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