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Ron Goldstein has a distinct perspective on American health care and health insurance. In 1996, Goldstein helped develop one of the nation’s first private exchanges, CaliforniaChoice. Now, as president and CEO, Goldstein oversees California Choice’s business, which covers 10,000 employers and more than 200,000 patient lives. Goldstein recently took time out to answer a few questions about how CaliforniaChoice has navigated its path from founding to success as well as surviving in a modern industry dominated by PPACA. Benefits professionals, pay attention.

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