ORLANDO — If benchmarks for success include a $130 million initial public offering, $100 million in revenue and a brand new equity partner who just forked over nearly $75 million in cash, then it's safe to say Benefitfocus has arrived.

On the heels of announcing its partnership with brokerage powerhouse Mercer, Benefitfocus launched right into its annual One Place event in Orlando and a slew of new product announcements. Its own take on the private exchange platform, the Benefitfocus Marketplace, was the obvious headliner.

"The Benefitfocus Marketplace is designed not just to be more intuitive, but to be more effective and enjoyable for both administrators and end users shopping for benefits," Benefitfocus President and CEO Shawn Jenkins explained during the keynote session Tuesday. "We're providing a flexible solution that streamlines business operations, and we're also providing for families by reimagining the way people look at their health, wealth and future in a way that empowers informed benefits decisions."

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