(Editor's note: This blog has been republished here with permission from Zane Benefits.)
Today's great companies win by disrupting stale industries. That is, the great companies of the 21st century destroy the status quo in ways that the incumbents never see coming. Google. Uber. Airbnb.
These greats didn't make slight improvements to the search, transportation, and lodging industries. Rather, they strapped C4 to the existing model and blew it to pieces.
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