X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Our industry is in desperate need of transformation. In fact, we have made that transformation our relentless focus at Q4intelligence. Of course, like change for change sake, transformation without a healthy focus is, as you’d expect, unhealthy. And, in my opinion, it is an unhealthy “transformation” Zenefits has brought to the industry.

I’m sure you’re sick of hearing about them, but don’t stop reading yet. This article isn’t really about them; rather, it’s about a weakness of our industry that they have exposed and, in many ways, are perpetuating at an exponentially faster rate. I would argue they aren’t truly transformational at all, but are actually the most visible example of why this industry needs real, healthy transformation.

More than being given credit for a “transformation,” the guy who started Zenefits is being hailed as some sort of innovative player. There is a grain of truth in that, but it has NOTHING to do with the way they are competing. The only innovation they can be given credit for is the technology solution that is the key to their success. And, to be fair, they seem to have developed an innovative solution (HR administration system) that is very attractive to employers. It evidently satisfies a real need, so much so that a ridiculous number of employers have made Zenefits their broker of record in exchange for receiving the solution for free. Good for Zenefits. I’m not convinced it’s so good for those employers.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.