Watch out, future retirees (and everyone in the retirement planning business) — the blitz is coming! A PR campaign is about to kick off, its purpose to remind everyone of the need to plan for retirement.
In an effort to focus people's attention on the issue of retirement planning, the National Retirement Planning Coalition, a group of education, consumer advocacy and financial services organizations led by the Insured Retirement Institute, is coordinating a list of planned and suggested activities by the members of the coalition that include everything from social media campaigns and public service announcements to consumer tips, webinars and op-eds.
The campaign kicks off Monday with a conference call at which IRI is expected to highlight research on boomers' retirement expectations. The data comes from IRI's fifth annual report on the topic.
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