A growing number of Americans are turning to the Internet to research and buy life insurance products. And the online shoppers aren't just millennials.

This is one of the key findings of the 2015 Insurance Barometer study, a report produced annually by Life Happens and LIMRA. Highlights from the research were outlined by executives from the two organizations on the opening day of the 2015 Life Insurance Conference, held in Arlington, Virginia April 13.

Among other areas, the report explores the chief financial concerns of Americans. Not surprisingly, having enough money for a comfortable retirement comes out on top: Nearly two-thirds of those polled (67 percent) identify retirement funding as an issue. This compares with just over half of the respondents who flag paying for long-term care services (55 percent), covering medical expenses (54 percent) and supporting oneself if disabled and unable to work.

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