While corporations, researchers and government agencies are all committed, to a certain degree, to containing health care costs, the public remains absent from the conversation.

A Kaiser Health Foundation survey found that few members of the public have seen any sort of information addressing provider quality, and even among those who have seen it, very few take it into account when making health care provider and spending information.

This finding comes on the heels of recommendations for addressing cost disparities among markets by the National Academy of Social Insurance, which commented that the public's lack of engagement in evaluating services hinders efforts to level the cost of care across markets.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.