Call 'em the 10 percenters — those mobile-equipped workers who are 10 percent more likely than most of their peers to mix work and personal activities on their mobile devices.

That's what a study just released by the consulting firm MobileIron found when it compared workday activities of "Gen-M" employees to all others.

Gen-M stands for Generation Mobile, which MobileIron tells us is an emerging subset of employees who are highly attached to their mobile devices.

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These folks tends to be either males between the ages of 18 and 34, or parents with kids under the age of 18 living at home.

After surveying thousands of workers worldwide about their mobile activities, MobileIron found that these Gen-Mers are about 10 percent more likely than their non-Gen-M peers to conduct a mix of work and business on their mobile devices while on the job. They're also more likely to be doing work on their devices when they aren't on the clock.

When asked how they feel about mixing their work and personal lives, 58 percent of Generation Mobile workers feel guilty, according MobileIron research.

This can present problems for managers, because a) they spend more time on the clock conducting their personal lives and b) they feel guilty about what they're doing, which keeps them from reaching their full potential at work. (Never mind their full potential off the clock.)

But MobileIron is here with helpful hints. What follows are five tips for managing Gen-Mers to erase that guilt and unlock their full potential.

  • Accept shifting work styles. Understand in detail the actions employees are taking to be productive so that you can improve their experiences.

  • Establish clear goals. Agree on what needs to get done so employees can hit mutually agreed targets, regardless of when or where the work happens.

  • Set top-down boundaries. Lead from the top by setting reasonable boundaries. If the CEO is sending emails at 2 a.m., employees will be bound to work at all hours and their personal lives will suffer.

  • Offer reimbursement stipends. Encourage employees to use the tools they need to get the job done and provide appropriate reimbursement for personal technology (BYOD).

  • Secure data selectively. Protect business data without compromising the privacy of personal data no matter who owns the smartphone or tablet.

Follow these guidelines, MobileIron says, and you'll have the edge over the competition that failed to heed this advice.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.