To some clients, offering disability insurance checks a box. These clients know offering short — and/or long-term disability — helps attract and retain talent and provides financial support to employees who need to take time off work due to injury or illness. But do they know that their disability carrier may have benefits for them, too?

Benefits beyond income protection

This May, during Disability Insurance Awareness Month, steer your disability insurance conversations beyond the typical income protection route. While discussing income protection helps reinforce a disability product's overall role, you can secure the sale by calling out additional benefits that disability carriers provide employers.

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