When your numbers bury the industry average, people in the know are bound to notice.
That's what happened with Transamerica Employee Benefits. Its sales rose 28 percent in 2014 compared to 2013, a period when average industry growth stood at less than 4 percent.
Eastbridge Consulting Group noticed, and it selected Transamerica as the 2014 Voluntary Sales Growth Leader in the large company category.
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"It's not easy in today's market to beat the industry averages in any year, but to achieve this for four consecutive years is indeed an accomplishment," says Gil Lowerre, president of Eastbridge.
Transamerica's growth from 2011 to 2014 carved this industry-leading pattern: 40 percent, 14 percent, 15 percent, and 28 percent respectively.
To be eligible for the award, carriers had to have a minimum of $10 million in annual sales and must have exceeded the growth rate of the industry overall for each of the last three years and lead in sales growth for the current year.
"We're striving to be the best when it comes to addressing evolving consumer needs," said Randy Clarkson, president of Transamerica Employee Benefits. "Our market insights have led us to new products, enhanced enrollment technology and innovative solutions." He went on to say, "In the end, it's all about helping our customers achieve their financial goals while consistently delivering a top-notch benefits experience."
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
