Wellness benefits have becomea mainstream offering for most large companies. Smoking cessation,nutrition and fitness, and health screenings have all been embracedby employers as a way of addressing health care costs and improvingemployee loyalty.

But as wellness programs become the norm, a new way of lookingat wellness has emerged, and “nontraditional” programs are now seenby many employers as a way to get an edge on recruitment andretention efforts. The envelope is being pushed in many directions,but the good news is that an expansive view of wellness has paidoff for employers, in attracting young workers, retaining olderones, and even in seeing a good return on investment.

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