Ron Goldstein has a distinct perspective on American health care and health insurance. In 1996, Goldstein helped develop one of the nation’s first private exchanges, CaliforniaChoice. Now, as president and CEO of CHOICE Administrators, the parent organization of CaliforniaChoice, Goldstein is responsible for a series of health insurance programs, including CaliforniaChoice, which covers 10,000 employers and more than 200,000 patient lives. Goldstein recently took time to answer a few questions about how CaliforniaChoice has navigated its path from founding to success, as well as surviving in a modern industry dominated by PPACA. Benefits professionals, pay attention.

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