Ron Goldstein has a distinct perspective on American health careand health insurance. In 1996, Goldstein helped develop one of thenation's first private exchanges, CaliforniaChoice. Now, aspresident and CEO of CHOICE Administrators, the parent organizationof CaliforniaChoice, Goldstein is responsible for a series ofhealth insurance programs, including CaliforniaChoice, which covers 10,000 employers andmore than 200,000 patient lives. Goldstein recently took time toanswer a few questions about how CaliforniaChoice has navigated itspath from founding to success, as well as surviving in a modernindustry dominated by PPACA. Benefits professionals, payattention.

In your view, what's in store for benefits professionals in2015?

Change. Professionals can expect change to be a constant in2015. This is especially true in preparation for small groupsexpanding to 100 lives in 2016. We need to get ready for the fourthquarter now by starting to understand what this expansion will meanand how it will affect business.

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