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A blackboard in female libido drug maker Sprout Pharmaceuticals' Raleigh, N.C., headquarters makes an allusion to the male erectile dysfunction drug Viagra. (AP Photo/Allen G. Breed)

(Bloomberg) — Health insurers are grappling with the question of whether to cover the new pink pill to treat low libido in women, which will hit U.S. pharmacy shelves this year with a prominent warning label for serious side effects such as fainting.

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