Over the last 18 months, I’ve witnessed the wellness companyidentification and selection processes for more than 500 employers,representing more than 1,000,000 employee lives. The business thatI started two years ago was built for exactly this purpose — tofind the optimal wellness company for the unique goals andstrategic objectives of an employer.

Based on the need for such a resource in today’s wellnessmarketplace, neither the volume of searches run through theWellness Navigator nor the 1,000,000+ lives searched through theplatform has come as a surprise. What has been a surprisehowever, are the purchasing trends we’ve begun to identify. Myhope in sharing these insights is to help employers find theoptimal wellness company for their needs, whether they’re startingtheir first wellness initiative or enhancing the resources of aprogram they’ve had for many years.

No silver bullet