Back before Oct. 1, 2013, when public health insurance exchange systems came to life (or failed to come to life), some exchange builders seemed to go out of their way to spit in brokers' eyes.
Since then, managers of most of the state-based Patient Protection and Affordable Care Act exchanges that are still state-run have done what they could to reach out to brokers.
Managers of Maryland's PPACA exchange, the Maryland Health Connection, want to take outreach a step further: Starting with the 2016 individual coverage open enrollment period, which is set to run from Nov. 1, 2015, through Jan. 31, 2016, they want to transfer many consumers who call the exchange call center directly to authorized brokers.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
