Broker fears about the effects of the Patient Protection and Affordable Care Act on their business are subsiding. In fact, the massive health care law is helping them be more strategic about their product mix.
An annual broker survey by Aflac found that brokers are generally much more bullish about PPACA as it takes shape in the marketplace.
"After several years of uncertainty about the effects health care reform would have on their business, brokers' fears of new legislation do not seem to have materialized," Aflac said in a release announcing the study results. "More than half of brokers say they are confident about the future of their firms and the broker industry, while 41 percent agree that health care reform represents an opportunity for their business, up 14 percent from 2014."
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
