Businesses need to “turn up the heat” in educating consumersabout health savings accounts and health reimbursements accounts,according to Acclaris, a tech consulting firm for account-basedhealth care plans.

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The firm recently conducted a survey of more than 300 healthindustry professionals that showed the difficult task the industryfaces convincing consumers to take a chance on HSAs and HRAs.

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What's the solution? A little over half of respondents saidemployers should take a more active role in explaining the benefitsof such plans to workers. Meanwhile, 21 percent said it is the dutyof insurance brokers, 7.5 percent said it should be theresponsibility of the consumers themselves, 3 percent said thegovernment should step in and 10 percent suggested others.

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Jack Craver

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