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Close on the heels of a Lincoln Financial survey about the value of life insurance comes another strong vote in favor of the coverage. John Hancock tells us that, when it polled U.S. adults about attitudes toward life insurance, they received a resounding “like!” in favor of it.

The John Hancock survey, based on responses from more than 2,000 adults, showed an even greater percentage claiming they couldn’t conceived of living without it. While the Lincoln survey found 74 percent in favor of coverage, this one reported that 86 percent of Gen Xers in the study, and 81 percent of Baby Boomers, think folks their age should own life insurance.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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