As the number of American senior citizens balloons, health care organizations smell an opportunity in the Medicare Advantage market.
An analysis by Avalere Health, a health care strategic consulting firm, found that 28 organizations that entered the Medicare Advantage market in the past three years now provide 104 plans that are available to 13.6 million Medicare beneficiaries in across 24 states.
"As the baby boomers become Medicare-eligible, organizations across the health care landscape are stepping up to compete," said Avalere CEO Dan Mendelson. "In particular, health systems are playing an even larger role in the Medicare Advantage program, further blurring the lines between providers and payers."
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