(Bloomberg) — Retail giant Target Corp. will offer activity trackers from Fitbit Inc. to its 335,000 U.S. employees, becoming the latest firm looking to the inexpensive wearable devices as a way to improve its workers' fitness and reduce health-care costs.
The deal is one of Fitbit's largest corporate accounts yet.
While corporate services generate less than 10 percent of Fitbit's revenue, it's "one of the fastest-growing parts of the business," Chief Executive Officer James Park said in an interview.
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