Photo: Getty Images

For most brokers, October could be called Calm Before the Storm of Re-enrollment Month. However, it also is National Critical Illness Awareness Month, which is a good reminder that critical illness coverage can be an integral part of a product portfolio.

“The inclusion of critical illness insurance in your product offerings helps to fill gaps in an insured’s insurance protection,” says Steve Rowley, life and heath senior account executive for Gen Re in Stamford, Connecticut. “Benefits can be added on a standalone basis, as an additional benefit pool or even as an acceleration of benefits, as in the case of riders to mortgage life insurance policies.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.