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However, it also is National Critical Illness Awareness Month, which is a good reminder that <a href=\"https://www.benefitspro.com/2014/10/02/5-steps-to-building-your-critical-illness-business/\" target=\"_blank\"><strong>critical illness</strong></a> coverage can be an integral part of a product portfolio.</p>","<p>\"The inclusion of critical illness insurance in your product offerings helps to fill gaps in an insured's insurance protection,\" says Steve Rowley, life and heath senior account executive for Gen Re in Stamford, Connecticut. \"Benefits can be added on a standalone basis, as an additional benefit pool or even as an acceleration of benefits, as in the case of riders to mortgage life insurance policies.\"</p>","<p>Critical illness insurance provides an unrestricted lump-sum benefit upon diagnosis of a covered condition or event such as cancer, heart attack, stroke, kidney failure or major organ transplant.</p>"],"slides":[],"video":null},"articlePackages":[],"youmightlike":[{"uri":"/2024/11/05/gap-filler-health-coverage-sales-rise-10/","title":"'Gap-filler' health coverage sales rise 10%","byline":"Allison Bell","prettyDate":"November 05, 2024","readtime":"3","image":{"uri":"https://images.benefitspro.com/contrib/content/uploads/sites/412/2024/11/2024-8-29-mixed-arrows_adobe-stock_620x372_dimon_ua.jpg","width":"620","height":"372"},"summary":"CNO, Lincoln, New York Life and Prudential are some of the companies competing harder for sales of products like critical illness and hospital indemnity insurance."},{"uri":"/2024/10/28/5-strategies-to-support-employees-throughout-their-cancer-journey/","title":"5 strategies to support employees throughout their cancer journey","byline":"Mark Stadler","prettyDate":"October 28, 2024","readtime":"5","image":{"uri":"https://images.benefitspro.com/contrib/content/uploads/sites/412/2019/05/Cancer.jpg","width":"616","height":"372"},"summary":"Cancer care requires a unique set of benefits that support employees and their families at every step, from genetic marker screening and early diagnosis to assistance with returning to the workplace."},{"uri":"/2024/10/25/majority-of-employees-say-companies-need-to-reconsider-40-hour-workweek/","title":"Majority of employees say companies need to reconsider 40-hour workweek","byline":"Michael Popke","prettyDate":"October 25, 2024","readtime":"3","image":{"uri":"https://images.benefitspro.com/contrib/content/uploads/sites/412/2024/10/Time-Sheets-Article-202410241718.jpg","width":"620","height":"372"},"summary":"Why? 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