It's no wonder that insurers and employers are interested ininitiatives that help overweight employees shedpounds and thus consume fewer health careservices.

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And a number of wellness programs have sought to bring spousescovered by the employer-sponsored insurance into thefold.

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But so far very few have pondered involvingemployee children in wellness programs.

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But why not? An unhealthy child costs a company and itsinsurance policy money.

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Insurance giant Humana recently announced it is offeringemployers a program aimed at helping children lose weight. It comesat a time when an estimated third of U.S. children are overweightor obese.

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The implications of child obesity include more than higherhealth care costs for parents, employers and insurers.

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Overweight kids are more likely to miss school and thus morelikely to force parents to miss work caring for them.

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And of course, the burden of taking care of an unhealthy childtakes an emotional toll on parents.

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Read: Top 10 kids' health concerns

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Recently, some wellness advocates have suggestedthat workplace wellness programs have neglected to target thepsychological and emotional wellbeing of employees.

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The Humana program, in-keeping with the young generation it willbe targeting, will be run by Kurbo, a mobile app.

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It includes a food tracker and a virtual coach that gives kidsadvice on how to stay healthy. It even offers a weekly chat with aconsultant via phone or video.

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The pitfalls of trying to encourage child weight loss can beextreme, and require a more delicate touch than strategies aimed atadults. Kids who don't have a nuanced grasp of healthy eating mayrespond to calorie-counting by simply substituting unhealthy, smallsnacks for nutritious meals.

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And too much pressure can run the risk of producing eatingdisorders.

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Kurbo costs $75 a month or $180 for three months. So far, only1,000 children have gone through the program.

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A pilot study found the 500 kids who completed the program inthe first five months of 2015 lost an average of 4.4 pounds overseven weeks.

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"We have discovered through the last year that employers reallydo care about this and that they are willing to pay," Kurbo founderJoanna Strober told FastCoexist.com. "Having an overweight child isa really stressful experience, and so when an employer offerssomething that can help parents, they are really appreciative."

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Read: Obesity should be our biggest health focus,says Dr. Oz

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