(Bloomberg) — The Obama administration released a new Obamacare enrollment goal for 2016 that's less than 1 million higher than this year's projected total, acknowledging how hard it's going to be to get more people to sign up for and maintain health insurance coverage provided under the Patient Protection and Affordable Care Act.

By the end of 2016, about 10 million people will get coverage through health-insurance marketplaces set up by PPACA, the Department of Health & Human Services projected today.

About 9.9 million people were enrolled in PPACA policies as of June 30, and the administration has said that number will probably fall to about 9.1 million by the end of 2015.

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