Today marks the beginning of National Savings Week (also knownas National Save for Retirement Week).

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To give it a nudge in the right direction, three financial firmsare marking the occasion with hints, tools, and even outrightsavings contributions.

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Read: Millennials saving in 401(k)s thanks toauto-enrollment

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Voya Financial Inc., in the most spectacular such gesture, hasannounced that as part of its “Born to Save” campaign, every babyborn in the U.S. today—October 19—is eligible for a $500 mutualfund investment from Voya upon their enrollment in the program.

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Considering that the U.S. Census Bureau estimates that more than10,000 babies are born every day in this country, that’s a lot ofmutual fund investments.

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Voya pointed out that approximately 10,000 baby boomers turn 65every day, a trend that is expected to last for the next 15years—and one that underscores the necessity of saving forretirement.

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Read: Retirement savers must plan for health caresticker shock

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Next is Lincoln Financial Group’s Retirement Plan Servicesbusiness, which is noting the day, and the week, with the “Let’sGo!” retirement education and communication program, available forits plan sponsors to use with participants.

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The program includes a suite of materials and a dedicatedwebsite with interactive features including a retirement planner,contribution calculator and other savings resources. The “Let’sGo!” program is available online.

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Read: Women handle more financial decisions but areless confident

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Lincoln will also be providing, for the duration of the week,tips and actions that can benefit savers throughout their lives, aswell as sharing insights from its Measuring Optimism, Outlook andDirection (M.O.O.D.) of America survey, which, among other things,looked at Americans’ attitudes and actions toward saving forretirement.

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Last, but not least, is Prudential Financial, Inc., which iscalling attention to its tools and resources aimed at helpingpeople plan for a secure retirement.

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Its interactive IncomeCertainty.com website offers educationalvideos, interactive tools and information from industry expertsincluding the AARP, Insured Retirement Institute, and the SocialSecurity Administration, and is accessible from a laptop, mobilephone, or tablet.

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