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By all accounts, the sale of worksite/voluntary benefits will remain strong over the foreseeable future. Research provided by LIMRA’s U.S. Worksite Sales survey reported a 5 percent increase in worksite/voluntary benefits in 2014 over 2013 sales.

Eastbridge Consulting Group’s data is consistent with LIMRA’s finding. Eastbridge noted a nearly 4 percent increase in 2014, with sales rising from $6.644 billion in 2013 to $6.89 billion in 2014.

In its 2015 Brokers and Voluntary Benefits report, developed in conjunction with Benefits Selling, Eastbridge reported that the percentage of brokers actively selling voluntary benefits has also increased from 19 percent in 2014 to 32 percent in 2015.

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