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Screen shot of PPACA's healthcare.gov site; this year's enrollment started 2 weeks earlier (photo: AP)

(Bloomberg) — More than half a million people signed up for Obamacare plans (also known as the Patient Protection and Affordable Care Act) during the first week that government-run markets were open, in what is projected to be a challenging year of trying to reach new people who haven’t yet been covered by the law.

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