Sponsored Content byZywave

This past May, one of the world’s largest rock groups wentunnoticed in the 42nd Street subway station in New YorkCity. Dressed in disguises, U2 played their hit song “I StillHaven’t Found What I’m Looking For” to a handful of Big Applecommuters as part of an experiment for “The Tonight Show.” Itwasn’t until they ripped off their wigs and fake mustaches thatpeople stopped to listen to the music. After the unveiling,hundreds recorded the impromptu show on their smartphones.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Benefits Sales Strategies
Broker Innovation Lab