With all the talk about millennials changing the workplace andboomers leaving it, members of Generation X (born 1964-1979) are onceagain finding themselves stuck in between two big stories. Yet whenit comes to the insurance industry, Generation X is the story.
Who is Generation X?
The demographics of Generation X are well known: it is thesmallest generation, with more than 10 million fewer members thaneither the generation they follow (boomers) or precedemillennials); its members were latch-key children who had toraise themselves and their younger siblings; and it’s the firstgeneration to have watched its parents’ divorce in recordnumbers.
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