With all the talk about millennials changing the workplace and boomers leaving it, members of Generation X (born 1964-1979) are once again finding themselves stuck in between two big stories. Yet when it comes to the insurance industry, Generation X is the story.

Who is Generation X?

The demographics of Generation X are well known: it is the smallest generation, with more than 10 million fewer members than either the generation they follow (boomers) or precede millennials); its members were latch-key children who had to raise themselves and their younger siblings; and it’s the first generation to have watched its parents’ divorce in record numbers.