Retirement assets will inflate to $35 trillion by 2019, an alarming 40 percent increase from today's total, according to a broad swath of retirement industry stakeholders and experts.

And it won't necessarily be runaway equity markets leading the growth in assets.

Rather, the $10 trillion increase will be sparked by a comprehensive shift in plan sponsors' expectations, which experts say will evolve from measuring successful plan design in terms of compliance to measuring plan success in terms of participant outcomes.

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