The Obama administration is ready to play hardball with health insurance dodgers. In addition to raising the penalty for those who don't buy coverage, the administration will not be offering a second sign-up period for those who forget to purchase a plan during the open enrollment period going on now. 

This year, the administration offered people a six-week extension from the original Feb. 15 deadline to enroll. 

But Kevin Counihan, the CEO of Healthcare.gov, said the Jan. 31 deadline set for next year is actually a deadline, not just a suggestion. 

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