Employee benefits brokers have an increasing number of innovative “value-add” solutions they can offer their employer group clients. In some cases, brokers can receive commissions from these solution providers for referring clients to them, but in all cases, the value-add services can generate greater appreciation from their clients, resulting in stickier relationships.

Here are five companies that use technology to provide innovative value-add solutions:

SONIC BOOM

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.