A huge player in the U.S. health insurance industry is committed to staying the course with health care reform, at least for the foreseeable future.

Speaking at a health care conference in San Francisco, Mark Bertolini, CEO of Aetna, said his company wasn't ready to give up on selling insurance via exchanges to the public, despite losing money on the venture last year.

 "This is our first attempt to make this happen, and we believe we have an obligation to stick it out and work with it until we know that it won't work, and I believe it is too early to give up on this process," Bertolini said.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.