Health insurance for the masses  ontinues to be a good deal for most, at least when coverage policies are judged by their premiums. 

A new U.S. Department of Health and Human Services report says that users of the insurance site "are actively shopping and saving money," a sign that Americans are becoming increasingly savvy about choosing health insurance. 

The study showed that premiums remain affordable for most — the average premium was $408 — and that 83 percent of those using the exchange system are qualifying for premium tax credits.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.