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In a world that is becoming increasingly global, local connections are more coveted than ever before. Consumers want to shop local. They want to eat local. They want to invest in products and services that are part of their local community.

If you’re shopping for produce, that’s not all that hard to do. But if you’re shopping for insurance, especially if you start that shopping process online, it can be very difficult. The competition for online real estate is fierce, with most of the top search results going to large financial firms that have the money and resources to invest heavily in SEO. If you run a small, independent advisory firm, you’re facing a number of obstacles simply to give consumers what they want — a trusted, local agent. 

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