The pharmaceutical industry isn't going to just sit back and take it.
Days after members of a Congressional committee took turns bashing drug executives accused of ripping off consumers, the Pharmaceutical Research and Manufacturers of America, the powerful trade group that represents drug companies, announced it will be amping up its advertising budget in an attempt to dissuade both voters and lawmakers from supporting restrictions on the industry.
The Wall Street Journal reports that the group is already blanketing social media with messages about the benefits of the millions of dollars in medical research undertaken by its member companies, such as Bayer, Pfizer and GlaxoKlineSmith.
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