You’ve heard it before: The benefits broker’s role is goingextinct. From the health insurance marketplace to evolvingcompliance mandates, employers are looking not only for benefitsadministration, but for strategic guidance and more comprehensivebusiness solutions.

I see it differently. Where there is change, there isopportunity.

The small to mid-size businesses we talk to admit that they arestruggling to keep up with the broadening workload of benefitsenrollment and admin, payroll, and PPACA measurement. So perhaps morethan any other type of consultant, benefits brokers are in aposition to effect positive change for their clients — if they canchange their approach.

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