Employees might not be digging fitness trackers as much as their bosses, but who can resist an Apple Watch?

The $350 devices have already very likely dealt a blow to other wearable fitness trackers, and some employers think that offering them to workers might be the best way to get employees engaged in their health.

Thus, Vitality, a major wellness vendor, is unveiling an initiative to three client companies in the U.S. where employees will be able to purchase Apple Watches for only $25. But there's a catch: The steep discount is contingent on the worker meeting exercise goals for two years. Those who get the watches have to pay back towards the full price for every month in which they fail to take the target number of steps.

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